Les Ultimes Cheddar

At it's heart, a single long shot, sweeping from the Ultime Cheddar lineup laid out on the counter, up to the faces of the crew members standing behind it.

Before a single camera rolled, we mapped the real location using photogrammetry, and ran AR tests with different robot rigs directly in the space. That meant we could pick the right model for the shot, and spot any physical constraint the set would throw at us before it even became a problem.

Every camera move was programmed from the storyboard, keeping the art direction front and center throughout. The techviz locked in the set layout, so there were no guesses left by the time we got to the filming day. 

That's the whole point of the prep: every issue caught early can be fixed ahead of the shoot. Nothing is discovered on set, nothing is improvised under pressure. We only had to execute the detailed shot list as the entire crew and cast knew their positions and work.