Glambot

When Smash approached us to imagine a bold activation as part of the launch event for the video game Battlefield 6, we knew we had to dream big. Together, we designed a Glambot around the visual identity of Battlefield 6, from the set design (costumes, animated backdrop created by our partner), to the final video edit.

We developed a fully automated post-production process:

• 100% automated editing: our system retrieves the video flux and edits it following a pre-programmed timeline.
• Lens flares as pre-rendered layers
• Synchronized triggers: launching the glambot sequence synchronized with the set’s animated background, managed by our partner
• Participants receive the final video (fully edited and ready to post) instantly after

A true hero moment.