The most important shot such as the packshot can’t be improvised. Mostly if you have 4 berlines to shoot in a studio with a crane camera move.
The motion control was the only solution to get the proper 4 passes to match perfectly.
To prepare the shot and avoid surprises on the shoot and in post, we made a PreVis of the packshot.
Clients, agency and production teams could see the result in advance and were reassured.